arcade fire
I don't know how much you follow the release of the Arcade Fire's new album Neon Bible, but there has been a lot of unconventional press surrounding its March 6th release.
First came an awkward e-mail to the music blogs and the music press. It appeared to be spam promoting the Neon Bible which originally only showed a phone number, 1-800-NEON-BIBLE. After pressing extention 7777, phone callers could hear the new song Intervention.
Then, the "wrong" song was allegedly posted on iTunes due to a slip-up at their record label, Merge.
After which came an apology on Win Butler's personal blog.
Arcade Fire also released a pretty goofy YouTube video:
Now you can hear Black Mirror at www.neonbible.com as well as the hear the phone clip from 1-800-NEON-BIBLE, watch the video, and see some cool looking flash.
First came an awkward e-mail to the music blogs and the music press. It appeared to be spam promoting the Neon Bible which originally only showed a phone number, 1-800-NEON-BIBLE. After pressing extention 7777, phone callers could hear the new song Intervention.
Then, the "wrong" song was allegedly posted on iTunes due to a slip-up at their record label, Merge.
After which came an apology on Win Butler's personal blog.
Arcade Fire also released a pretty goofy YouTube video:
Now you can hear Black Mirror at www.neonbible.com as well as the hear the phone clip from 1-800-NEON-BIBLE, watch the video, and see some cool looking flash.
Labels: arcade fire, music, pr, youtube
posted by zp at
10:28 AM
1 Comments:
I think that's going to be a good album...I'm pretty excited.
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