arcade fire

I don't know how much you follow the release of the Arcade Fire's new album Neon Bible, but there has been a lot of unconventional press surrounding its March 6th release.

First came an awkward e-mail to the music blogs and the music press. It appeared to be spam promoting the Neon Bible which originally only showed a phone number, 1-800-NEON-BIBLE. After pressing extention 7777, phone callers could hear the new song Intervention.

Then, the "wrong" song was allegedly posted on iTunes due to a slip-up at their record label, Merge.

After which came an apology on Win Butler's personal blog.

Arcade Fire also released a pretty goofy YouTube video:


Now you can hear Black Mirror at www.neonbible.com as well as the hear the phone clip from 1-800-NEON-BIBLE, watch the video, and see some cool looking flash.